Marketing
The role of self-enhancement when using status incentives
in sales
Niclas Vogt, Ruhr University Bochum (Bachelor thesis)
Junior Management Science 7(4), 2022, 1133-1146
Keywords: self-enhancement; status incentives; sales; motivation.
Moderation in Marketing Applications of Partial Least Squares Structural Equation Modeling (PLS-SEM)
Jonas Spengler, Otto von Guericke University of Magdeburg (Master thesis)
Junior Management Science 7(4), 2022, 899-931
Keywords: Moderation analysis; interaction effect; moderator; PLS-SEM; Partial least squares structural equation modeling.
Pricing Sustainable Shipping of Coffee: Consumers’ Preferences and Willingness to Pay for Emission Reductions and Offsets
Ulrich Bek, Technical University of Munich (Master thesis)
Junior Management Science 7(3), 2022, 543-568
Keywords: Sustainable maritime shipping; direct decarbonization; carbon offsets; discrete choice experiment; pricing.
Inter-Organizational Relations of Social Enterprises – A Systematic Literature Review
Sophie Gröbner, Free University of Berlin (Bachelor thesis)
Junior Management Science 7(2), 2022, 504-523
Keywords: Social Entrepreneurship; Social Enterprise; Interorganisationale Beziehungen; Netzwerke; Netzwerkmanagement.
Conceptualising the Value-in-Use of Services for Researchers
Theresa Kroschewski, Technical University of Braunschweig (Master thesis)
Junior Management Science 7(2), 2022, 455-503
Keywords: Value-in-Use; forschungsnahe Dienstleistungen; Service-dominierte Logik.
Personality as a Determinant of Customer Experience Quality and Value-in-Use in a Public Crisis Situation – The Case of E-Learning
Katharina Lohmann, Free University of Berlin (Master thesis)
Junior Management Science 7(2), 2022, 390-411
Keywords: COVID-19; e-learning; introversion-extraversion; customer experience quality; value-in-use; two-way ANOVA.
To Be Is to Do: Exploring How Founder Social and Role Identities Shape Strategic Decisions in New Venture Creation Process
Magdalena Melonek, Technical University of Munich (Bachelor thesis)
Junior Management Science 5(4), 2020, 452-476
Keywords: Sustainable entrepreneurship; entrepreneurial decision making; founder identity; social identity theory; identity theory.
The Effect of Perceived CEO Overconfidence on Consumers’ Product and Brand Evaluations
Lara Hilgert, WHU – Otto Beisheim School of Management (Bachelor thesis)
Junior Management Science 5(3), 2020, 371-391
Keywords: Overconfidence; leadership; consumer; perception; brand.
Das Phänomen Influencing – Beeinflussung von Fitness Influencern auf die Sportaktivität
Laura Schlittchen, Johannes Gutenberg University Mainz (Bachelor thesis)
Junior Management Science 5(3), 2020, 349-370
Keywords: Fitness Influencer; Sport; Soziale Medien; Instagram und Training.
Aspekte der Glaubwürdigkeitsbeurteilung – Eine empirische Untersuchung zum Einfluss von Attraktivität, Expertise und Prominenz
Kimberly Klebolte, Osnabrück University of Applied Sciences (Bachelor thesis)
Junior Management Science 4(4), 2019, 524-552
Keywords: Wirtschaftspsychologie; Glaubwürdigkeit; Wahrnehmungsfehler; Werbepsychologie.
Das Management von Produktrückrufen: Einflussfaktoren auf die Rückholung von Verbraucherprodukten
Annalena Düker, Free University of Berlin (Bachelor thesis)
Junior Management Science 4(3), 2019, 460-477
Keywords: Produktrückruf; Rückrufmanagement; Krisenmanagement; Konsumentenverhalten; Produktkrise.
The Impact of the Organic Label Halo Effect on Consumers’ Quality Perceptions, Value-in-Use and Well-Being
Philipp Küst, Free University of Berlin (Master thesis)
Junior Management Science 4(2), 2019, 241-264
Keywords: food well-being; organic label halo effect; value-in-use; perceived quality; extrinsic cues.
International Strategic Emphasis, Marketing Capabilities und Shareholder Value: Die finanziellen Implikationen des Trade-offs zwischen internationaler Wertgenerierung und internationaler Wertschöpfung
Nico Severitt, University of Göttingen (Master thesis)
Junior Management Science 3(4), 2018, 81-113
Keywords: Internationalisierung, Marketing, Shareholder Value,
Strategischer Trade-Off, Regressionsanalyse
Konzeptualisierung und Operationalisierung von Patientenzufriedenheit mit Hausärztinnen und Hausärzten
Bernhard Guetz, University of Klagenfurt (Master thesis)
Junior Management Science 3(3), 2018, 106-145
Keywords: Patientenzufriedenheit, Kundenzufriedenheit, Zufriedenheitsmessung,
Arzt-Patienten-Beziehung
Die Einstellung kulturinteressierter Personen gegenüber Sponsoren kultureller Events – Eine qualitative Studie
Maximilian Krebs, Ludwig Maximilian University of Munich (Bachelor thesis)
Junior Management Science 2(2), 2017, 84-96
Keywords: Sponsoring, Kultursektor, Firmenimage, Werbewirkung
Die Verwendung von Emojis in der Konsumentenkommunikation – Eine stimmungsanalytische Betrachtung von Kurznachrichten im Social Web
Randi Baum und Tatjana Egelhof, University of Duisburg-Essen (Master thesis)
Junior Management Science 2(2), 2017, 1-42
Keywords: Sentiment analysis, Emoji, Twitter, brand, Stimmungsanalyse
Auswirkungen von Geschlechtsunterschieden auf die Loyalität in Dienstleister-Kunden-Beziehungen
Rebecca Luise Weyers, University of Mannheim (Bachelor thesis)
Junior Management Science 1(2), 2016, 20-31
Keywords: Loyalität, Gender, Service, Dienstleister, Geschlecht
A Common Ground in Guerilla Marketing – State of Research and Further Research Opportunities
Lennart Wendland, Otto von Guericke University of Magdeburg (Master thesis)
Junior Management Science 1(1), 2016, 34-59
Keywords: Guerilla Marketing, Marketing science, Conceptual framework, Philosophy of science