{"id":34759,"date":"2020-04-01T08:39:27","date_gmt":"2020-04-01T08:39:27","guid":{"rendered":"https:\/\/jums.academy\/t-langenmayr\/"},"modified":"2022-10-17T14:48:01","modified_gmt":"2022-10-17T14:48:01","slug":"t-langenmayr","status":"publish","type":"page","link":"https:\/\/jums.academy\/en\/t-langenmayr\/","title":{"rendered":"T. Langenmayr"},"content":{"rendered":"

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Junior Management Science, Volume 4, Issue 2, June 2019, 173-194<\/p>\n

Implementation of Strategic Change by Franchisees: A Sensemaking Perspective<\/strong><\/h4>\n

Theresa Langenmayr, Universit\u00e4t Z\u00fcrich (Masterarbeit)<\/strong><\/p>\n<\/div>

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Abstract
\n<\/strong>Franchisees play an important role when inter-organizational change, initiated by franchisors, is to be implemented. The objective of this thesis is to gain insights into franchisees\u2019 sensemaking activities. Drawing on sensemaking theories and franchising literature, a case study on franchisees in the automotive industry reveals how social processes of interaction, within and across their organizational boundaries, influence their interpretations of change initiatives. It contributes to the sensemaking literature through expanding research to inter-organizational change. It also contributes to the franchising literature through analyzing the franchisees\u2019 role during franchisor-initiated change from a sensemaking perspective.<\/p>\n<\/div>

Keywords: sensemaking; inter-organizational change; franchising.<\/em><\/p>\n<\/div>

DOI: https:\/\/doi.org\/10.5282\/jums\/v4i2pp173-194<\/a><\/em><\/p>\n<\/div>

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