{"id":34777,"date":"2020-04-01T09:00:59","date_gmt":"2020-04-01T09:00:59","guid":{"rendered":"https:\/\/jums.academy\/p-kuest\/"},"modified":"2022-10-17T14:47:59","modified_gmt":"2022-10-17T14:47:59","slug":"p-kuest","status":"publish","type":"page","link":"https:\/\/jums.academy\/en\/p-kuest\/","title":{"rendered":"P. K\u00fcst"},"content":{"rendered":"

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Junior Management Science, Volume 4, Issue 2, June 2019, 241-264<\/p>\n

The Impact of the Organic Label Halo Effect on Consumers\u2019 Quality Perceptions, Value-in-Use and Well-Being<\/strong><\/h4>\n

Philipp K\u00fcst, Freie Universit\u00e4t Berlin (Masterarbeit)<\/strong><\/p>\n<\/div>

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Abstract
\n<\/strong>Food well-being is an innovative field of research analysing the complex consequences of food intake on body and mind. In
\nface of mounting civilization diseases and environmental challenges promoting healthy and sustainable diets is crucial. For
\nconsumers it is difficult however, to assess the healthiness and environmental friendliness of a product. Food labels, like the
\norganic one, are therefore used as extrinsic cues to help customers distinguish between alternatives.
\nThis paper analyses how the organic label biases consumers\u2019 quality perception, a phenomenon that has been referred to as
\nthe organic label halo effect. It further intends to uncover the links between several quality dimensions and their consequences
\nas reflected in value-in-use. Finally it aims to detect if those consequences ultimately lead to enhanced post-prandial wellbeing.
\nA quantitative study in an experimental canteen setting was conducted to answers those questions. Structural equation
\nmodelling (SEM) was applied to test the hypotheses. The results indicate a positive impact of the organic label halo effect on
\nconsumers\u2019 quality perceptions in terms of health & safety, environmental friendliness & animal welfare as well as prestige.
\nThose in turn were shown to positively influence on several value-in-use dimensions, including social, altruistic, functional
\nand hedonic value. Finally, the latter two were significantly related to well-being.
\nHence, this research shows that providing organic food in a canteen ultimately enhances consumer well-being through
\ninferential beliefs on quality and value evoked by the label. The findings help to better understand the links between food
\nconsumption and subjective well-being and are therefore of interest for policy makers and researchers around the world.<\/p>\n<\/div>

Keywords: food well-being; organic label halo effect; value-in-use; perceived quality; extrinsic cues.<\/em><\/p>\n<\/div>

DOI: https:\/\/doi.org\/10.5282\/jums\/v4i2pp241-264<\/a><\/em><\/p>\n<\/div>

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