<\/a><\/p>\n Marissa Ofir, Technische Universit\u00e4t M\u00fcnchen (Masterarbeit) Entrepreneurship is growing, and thereby applicants are more often presented with the opportunity to work in a start-up. Simultaneously, a lack of gender diversity in start-up leadership has been reported, and gender stereotyping has manifested itself in the entrepreneurial world. These developments motivate further studies on how potential applicants are attracted to start-ups. In this study, I examine the effect that the entrepreneur\u2019s gender and gendered start-up field has on potential applicants\u2019 organizational attraction to the company. The present study investigates four fabricated start-ups: 1. Male founder of a technology start-up, 2. Male founder of a sustainable start up, 3. Female founder of a technology start-up, and 4. Female founder of a sustainable start up, where participants are randomly selected to reveal through an online experiment their intent to pursue the start-up. Data from 246 prospective graduates, graduates, and young professionals indicates that the start-up field is more valuable when considering one\u2019s organizational attraction to a company than the entrepreneur\u2019s gender. Unforeseeably, both the female and male participants preferred a sustainable context start-up, but with varying founder gender preferences.The Effect of Entrepreneurs\u2019 Gender and Gendered Startup Fields on Organizational Attraction for Potential Applicants<\/h5>\n
\nJunior Management Science 8(2), 2023, 312-332<\/p>\n<\/div><\/i><\/i><\/span>Read abstract<\/span><\/a><\/h4><\/div>
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