Gusenleitner

Scientific publications treating the topic of ambidexterity have experienced a great increase in number since the last twenty years. However, the implications for managers to achieve ambidexterity in practice remain a largely neglected field of research. This thesis aims at bridging the rigor-relevance gap regarding the concept of ambidexterity by systematically reviewing findings from academic and practitioner literature in order to provide practical implications for managers to reconcile exploration and exploitation and to, thus, achieve ambidexterity in practice.