
Fachbereich Technologie, Innovation und Entrepreneurship
Value Co-Creation: Eine Analyse von Treibern und Gestaltungsansätzen für B2B- vs. B2C-Kunden
Felix Konstantin Steinhardt, Freie Universität Berlin (Masterarbeit)
Junior Management Science 5(1), 2020, 81-117
Value Co-Creation (CC) wird eine hohe Bedeutung zugesprochen, da sie ermöglicht, Kunden aktiv in die Wertschöpfung von Unternehmen einzubeziehen und so neue Produkte und Dienstleistungen zu kreieren, die optimal auf Bedürfnisse abgestimmt sind. In dieser Arbeit werden Beweggründe bzw. Treiber für die CC-Teilnahme aus Kundensicht identifiziert. Dies geschieht anhand exemplarischer Szenarien mit quantitativen Auswertungen. Hierbei wird erstmalig auf Gemeinsamkeiten und Unterschiede der Bedeutung der Treiber von CC bei business-to-business-Kunden (Geschäftskunden) vs. business-to-consumer-Kunden (Privatkunden) im direkten Vergleich eingegangen.Was bewegt die Kunden dazu, sich an anbieterinitiierten CC-Aktivitäten zu beteiligen?Wie unterscheidet sich die Bedeutung dieser Treiber für beide Kundentypen B2B vs. B2C im Detail? Bei B2B-Kunden werden hierfür zwei Betrachtungsebenen unterschieden: die organisationale, strategische Ebene des gesamten Unternehmens („firm-level“) und die individuelle Perspektive der Mitarbeiter eines Unternehmens, welches Geschäftskunde ist („individuallevel“). Zusäzlich werden praktische Gestaltungsansätze für CC diskutiert. Die Ergebnisse tragen zum tieferen CC-Verständnis bei und geben dabei Anhaltspunkte für die Initiierung von CC-Projekten.
Keywords: Co-Creation; Customer Engagement; B2B-Treiber; B2C-Treiber; Kundenmanagement.
Die Legitimation einer Innovation durch Cultural Entrepreneurship – Explorative Fallstudie eines symbiotischen Zusammenspiels zwischen einem Start-up und dessen Schlüsselkunden
Leona Schink, Leuphana Universität Lüneburg (Bachelorarbeit)
Junior Management Science 4(3), 2019, 433-459
Keywords: cultural entrepreneurship; legitimacy; new ventures.
The Influence of Cryptocurrencies on Enterprise Risk Management – an Empirical Evidence by the Example of Bitcoin
Maximilian Bölstler, Universität St. Gallen (Bachelorarbeit)
Junior Management Science 4(2), 2019, 195-227
This thesis analyzes the influence of cryptocurrencies in the context of risk management by considering the emerging risk
factors of Bitcoin as a payment method. By means of an empirical analysis through an online survey, the current operational
dealing of incoming Bitcoin funds, the risk awareness of the potential threats, and the corresponding control activities
implemented by companies accepting Bitcoin payments have been examined. The results reveal that the risks of this new
technology-based payment method have not been extensively evaluated and that there exists a partially significant lack of
know-how. Therefore, the risks are either not at all or improperly addressed by a majority of the organizations. However,
the exchange rate risk and the cyber risk, which is a strongly linked to the administration of cryptocurrencies, represent the
most significant related risk factors associated with cryptocurrencies in recent times. To ensure an appropriate operational
dealing with cryptocurrencies, the author presents a risk control matrix based on the results of the analysis and discusses control
activities to mitigate these emerging threats. Finally, a holistic Cryptocurrency IC Framework (following the COSO 2013
IC Framework) is presented, with the objective of effectively and efficiently developing and maintaining systems of internal
control with regard to cryptocurrencies.
Keywords: Blockchain; digital assets; Bitcoin; cryptocurrency; IC framework; enterprise risk management.
Word Embedding, Neural Networks and Text Classification: what is the State-of-the-Art?
Estevan Vilar, ESCP Europe (Bachelorarbeit)
Junior Management Science 4(1), 2019, 35-62
I find that, with my configuration, Convolutional Neural Networks are easier to train and are also yielding better results. Nevertheless, I highlight that models that combine both architectures can potentially have a better performance, but need more work on identifying appropriate hyperparameters for training. Finally, I find that the efficacy of word embedding methods depends not only on the dataset but also on the model used to tackle the subsequent task. In my context, they can boost performance by up to 10.2% compared to a random initialization. However, further investigations are necessary to evaluate the value of my proposal with a corpus that contains a greater ratio of unknown relevant words.
Keywords: neural networks; machine learning; word embedding; text classification; business analytics.
The Impact of the Gig-Economy on U.S. Labor Markets: Understanding the Role of Non-Employer Firms using Econometric Models and the Example of Uber
Fabien Rozzi, Technische Universität München (Masterarbeit)
Junior Management Science 3(2), 2018, 33-56
Keywords: Gig-Economy, Online Platform Economy, Labor Market, Non-Employer Firms, Uber
Similar Chords, Different Tune? The Effects of Different Solution Formulations on the Identification of Collaborative Opportunities in Selective Revealing: A web-based Experiment
David Burgschwaiger, Wirtschaftsuniversität Wien (Bachelorarbeit)
Junior Management Science 3(2), 2018, 80-120
As selective revealing is being recognized as a new means to find collaboration partners, little attention has been paid on how selectively revealed solutions are best formulated in order to be positively perceived. Prior research has highlighted that technological gatekeepers, i.e. individuals with who handle the R&D communication network and hence potential recipients of revealed knowledge, rely on cognitive and perceptual abilities during the recognition and evaluation of novel technologies. To enrich existing knowledge about opportunity recognition in selective revealing, this study took a cognitive perspective and intended to explore the effects of different formulated revealed solutions on the identification of collaborative opportunities. By priorly manipulating the superficial and structural commonalities of two revealed solutions conducted in collaboration with industry experts, I designed a 2*2 within-subject experiment to validate whether such an induction of analogies increases the percipience of a selectively revealed opportunity. The data, which was attained during an online-experiment with university students from different fields of studies also included individual factors such as prior knowledge about markets and technologies, creative ability (proxied by divergent thinking test and creative self-efficacy) and other demographic characteristics. The gathered data was analyzed through a linear-mixed effect model to capture the repeated design of the experiment. The computation illustrated that relational commonalities between a market and a revealed solution considerably improved the perception about a revealed solution and the willingness to engage a collaboration. In addition, the results demonstrated that superficial similarities facilitate the retrieval of analogies from structural commonalities. For the individual factors, the provided evidence could not support the initial hypotheses that individual creativity and prior knowledge positively moderate the effects of superficial and structural similarities. Contrarily, the results revealed negative moderating effects of creativity and the field of study. Despite further research is necessary, this study delivered implications for both ends of the information flow in selective revealing by conjointly examining the effects of selectively revealed opportunities and personal traits, and enriched this field of study through comprehending the drivers of early action in open innovation and strategic renewal.
Keywords: Selective Revealing, Opportunity Recognition, Open Innovation, Analogical Reasoning, Gatekeepers
Market reactions to the servitization of product offerings – An event study on the software as a service model
Jaakko Nurkka, Technische Universität München (Masterarbeit)
Junior Management Science 3(2), 2018, 121-150
Keywords: SaaS, Software-as-a-Service, Servitization, Business model transformation, Stock markets
Trust Transfer in the Sharing Economy – A Survey-Based Approach
Jingyi Zhang, Karlsruhe Institute of Technology (Bachelorarbeit)
Junior Management Science 3(2), 2018, 1-32
Keywords: Sharing Economy, Trust, Trust Transfer, Reputation, Peer-to-peer
Blockchain technology and IP – investigating benefits and acceptance in governments and legislations
Jean-Maxime Rivière, Technische Universität München (Bachelorarbeit)
Junior Management Science 3(1), 2018, 1-15
The blockchain, as underlying technology of Bitcoins, has implications that reach far beyond the original intent as virtual currency. In this paper, we investigate how blockchain technology can be encompassed in the innovation process and bring huge benefits to the patent system as well as copyrights, trade secrecy, defensive publications, and open innovation. We further explore the institutional support for the technology necessary for a successful implementation, in form of legislations and governmental projects. We find out that numerous authorities have started voting favorable legislations and recognizing the technology as a valid public ledger. Ultimately, we confirm our findings by interviewing three actors involved in the innovation process.
Keywords: Bitcoin, Blockchain, Intellectual property, Legislation, Innovation
Unternehmensreputation von Onlineunternehmen
Regina Ulrike Endres, Ludwig-Maximilians-Universität München (Masterarbeit)
Junior Management Science 3(1), 2018, 38-87
Die Reputation gilt als einer der wichtigsten immateriellen Vermögenswerte eines Unternehmens. Zahlreiche Studien konnten die positiven Auswirkungen einer guten Reputation für die Stakeholder eines Unternehmens belegen. Jüngste Studien identifizieren die Reputation einer Onlinefirma als wichtigen Einflussfaktor auf das Vertrauen gegenüber einem Onlineunternehmen, auf die Reduzierung von Datenschutzbedenken sowie des wahrgenommenen Risikos. Diese Faktoren fördern die Bereitschaft zu kaufen und private Daten preiszugeben – zwei zentrale Erfolgsfaktoren von Unternehmen im Onlinebereich. Diese Arbeit widmet sich der Frage, welche Aspekte die Reputation von Onlinefirmen formen und ob sich diese vom Offlinebereich unterscheiden. In Ermangelung eines adäquaten Modells für Reputation im Onlinebereich wurde sich des bewährten Corporate Reputation Modells nach Schwaiger (2004) bedient, das traditionell für den Offlinebereich entwickelt wurde. Auf Basis von qualitativen Interviews und durch eine umfangreiche Literaturanalyse wurde dieses Modell um online-spezifische Indikatoren ergänzt. Das neu entstandene Modell wurde in einer quantitativen Onlineumfrage sowohl anhand Online- als auch Offlinefirmen getestet. Eine explorative Faktorenanalyse gibt Aufschluss über die zugrunde liegende Faktorenstruktur. Die PLS-SEM Analyse zeigt, dass im Onlinebereich vor allem eine große Kundenbasis und Empfehlungen von Freunden und Bekannten auf die Bildung der Reputation positiv Einfluss nehmen. Im Offlinebereich konnten hingegen das Erscheinungsbild der Firma und ein gutes Management als Haupteinflussfaktoren identifiziert werden.
Keywords: Company Reputation, Corporate Reputation, PLS-SEM Model, Onlinefirmen, E-Commerce
The State of the Art in Cryptocurrencies
Yasmin Le, Universität Mannheim (Bachelorarbeit)
Junior Management Science 2(3), 2017, 1-10
Based on the evaluation of the different cryptocurrencies and preceding conclusions, specific cryptocurrencies will be applied to the Tasklet system before proposing the implementation of the blockchain technology in such a system, in order to establish a reward system.
The paper reviews a heterogeneous, scattered body of knowledge including academic literature, but also non-scientific sources due to the constantly evolving technology. On this basis, the advantages of Bitcoin, but also its weaknesses, as well as the vast potential of blockchain are discussed. Results indicate that although Bitcoin’s framework may be limited, it will still play an important role in the future due to its dominance in the cryptocurrency market. The short display of blockchain-fueled applications and its effects has shown its potential to transform the internet, leading to the rise of the Web 3.0.
Keywords: Bitcoin, Blockchain, Cryptocurrency, Distributed Ledger Technology, Smart Contract
Analyzing Dynamic Capabilities in the Context of Cloud Platform Ecosystems – A Case Study Approach
Kevin Rudolph, Technische Universität Berlin (Masterarbeit)
Junior Management Science 2(3), 2017, 124-172
Amazon Web Services (AWS), the leader in the cloud platform industry, is a promising cloud platform provider (CPP) to show a high degree of dynamic capability fulfillment within its highly fluctuating ecosystem. To date, the full scope of dynamic capabilities in cloud platform ecosystems (CPEs) has not been fully understood. Zurück work has failed to deliver a combined perspective of explicit dynamic capabilities in cloud platform ecosystems applied on an in-depth practical case.
With our mixed-method case study on the AWS ecosystem we deliver a thorough understanding of its sensing, seizing and transforming capabilities. We generate a set of strategy management frameworks that support our expectations, lead to unexpected insights and answer the questions of what, how, why and with whom AWS uses DCs. In detail, we provide an understanding about DC chronological change, DC network patterns and DC logical explanations. Our research is based on a self-compiled case study database containing 16k+ secondary data pages from interviews, blogs, announcements, case studies, job vacancies, etc. that we analyze qualitatively and quantitatively. We find out that AWS develops and holds a large set of interacting dynamic capabilities incorporating a variety of ecosystem actors in order to sustain tremendous customer value and satisfaction.
The thesis infers significant theoretical and practical implications for all CPE actors, like partners, customers, investors and researchers in the field of IT strategy management. Managers of all CPE actors are encouraged to critically evaluate their own maturity level and complement a CPP’s DC explications in order to boost business by implementing sensing, seizing, transforming and innovating capabilities.
Keywords: Dynamic Capabilities, Cloud Platform Ecosystems, Innovation Capabilities, Mixed-Methods Case Study, Amazon Web Services
Explaining the Success of user-centered Design – An Empirical Study across German B2C Firms
Nadine Chochoiek, Technische Universität München (Masterarbeit)
Junior Management Science 2(1), 2017, 81-116
Keywords: User-Centered Design, User Integration, Exploration, Exploitation, Empirical Investigation
Necessity is the Mother of Invention: Rise of Creativity due to Constraints
Meruyert Sagindykova, Technische Universität München (Bachelorarbeit)
Junior Management Science 1(2), 2016, 1-19
Keywords: Constraints, Creativity, Innovation, Scarcity, Invention
Practical Implications of the Ambidexterity Concepts
Nina Gusenleitner, Johannes Kepler Universität Linz (Diplomarbeit)
Junior Management Science 1(1), 2016, 138-187
Keywords: Ambidexterity, Practical implications, Exploitation, Rigor-relevance gap