Junior Management Science, Volume 7, Issue 1, March 2022, 201-217
Nudging as an Instrument to Promote Sustainable Consumption – a Conceptual Analysis with Special Consideration of the Empirical Literature
Therese Stopper, Martin-Luther-Universität Halle-Wittenberg (Bachelorthesis)
Keywords: Nudging; Nachhaltigkeit; Nachhaltiger Konsum.