Junior Management Science, Volume 3, Issue 1, March 2018

  1. Jean-Maxime Rivière, Blockchain technology and IP – investigating benefits and acceptance in governments and legislations, 1-15
  2. Niklas T. Bretschneider, Revenue Sharing in European Football: An Assessment of the Bundesliga’s New Four-Pillar Model, 16-37
  3. Regina Ulrike Endres, Unternehmensreputation von Onlineunternehmen, 38-87
  4. Rafael Daniel Schlatter, The impact of tax differentials on pre-tax income of Swiss MNEs, 88-122
  5. Alexander Deneke, Integrated information systems: The influence on process performance in management accounting, 123-159
  6. Maximilian Metz, Der Einfluss der Unternehmenskultur auf die Auswahl von M&A-Targets, 160-179
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Blockchain technology and IP – investigating benefits and acceptance in governments and legislations

Jean-Maxime Rivière, Technical University of Munich (Bachelorarbeit)
Junior Management Science 3(1), 2018, 1-15

The blockchain, as underlying technology of Bitcoins, has implications that reach far beyond the original intent as virtual currency. In this paper, we investigate how blockchain technology can be encompassed in the innovation process and bring huge benefits to the patent system as well as copyrights, trade secrecy, defensive publications, and open innovation. We further explore the institutional support for the technology necessary for a successful implementation, in form of legislations and governmental projects. We find out that numerous authorities have started voting favorable legislations and recognizing the technology as a valid public ledger. Ultimately, we confirm our findings by interviewing three actors involved in the innovation process.

Keywords: Bitcoin, Blockchain, Intellectual property, Legislation, Innovation

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Revenue Sharing in European Football: An Assessment of the Bundesliga’s New Four-Pillar Model

Niklas T. Bretschneider, WHU – Otto Beisheim School of Management (Bachelor thesis)
Junior Management Science 3(1), 2018, 16-37

This thesis assesses the Bundesliga’s recently introduced TV revenue sharing system. Despite the prominent literature discussing the relationship between revenue sharing in team sports and competitive balance, evaluations of specific distribution systems are limited. Hence, very little is known about the repercussions of different allocation keys on leagues and clubs. Contributing to the sports economics literature, this thesis examines the key decision factors that influence the effectiveness of revenue sharing systems, and analyses the feasibility of the Bundesliga’s reformed system.

It starts with defining the new system, before introducing its background and a brief history of revenue sharing in the Bundesliga. Then this thesis sketches the most important concepts in sports economics, i.e. competitive balance and demand, before pointing out interdependencies between them. Afterwards, revenue sharing is introduced as a means to enhance competitive balance, including a brief description of alternative mechanisms. To compare the new model externally, revenue sharing models of other major sports leagues are presented. Finally, it evaluates the Bundesliga’s current situation in order to comprehend the league’s potential objectives. The thesis discusses possibilities on how revenue sharing can help the Bundesliga achieve those objectives, and ultimately assesses the new system’s feasibility in doing so. After modelling the league’s potential reaction to different revenue sharing models, its result is that the four-pillar model features several useful mechanisms, but does not give sufficient weight to them. The thesis’ assessment consequently is that the reformed system can be generally seen as positive, with room for further enhancements. It concludes with some starting points for potential future improvements, namely (1) increasing the equally-distributed share, (2) scaling up the new pillars’ relative importance and mitigating the danger of an overdominant team, and (3) implementing a top-to-bottom maximum payout cap.

Keywords: TV Revenue Sharing, Four-Pillar Model, Bundesliga, Football, Soccer, DFL

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Unternehmensreputation von Onlineunternehmen

Regina Ulrike Endres, Ludwig Maximilian University of Munich (Master thesis)
Junior Management Science 3(1), 2018, 38-87

Die Reputation gilt als einer der wichtigsten immateriellen Vermögenswerte eines Unternehmens. Zahlreiche Studien konnten die positiven Auswirkungen einer guten Reputation für die Stakeholder eines Unternehmens belegen. Jüngste Studien identifizieren die Reputation einer Onlinefirma als wichtigen Einflussfaktor auf das Vertrauen gegenüber einem Onlineunternehmen, auf die Reduzierung von Datenschutzbedenken sowie des wahrgenommenen Risikos. Diese Faktoren fördern die Bereitschaft zu kaufen und private Daten preiszugeben – zwei zentrale Erfolgsfaktoren von Unternehmen im Onlinebereich. Diese Arbeit widmet sich der Frage, welche Aspekte die Reputation von Onlinefirmen formen und ob sich diese vom Offlinebereich unterscheiden. In Ermangelung eines adäquaten Modells für Reputation im Onlinebereich wurde sich des bewährten Corporate Reputation Modells nach Schwaiger (2004) bedient, das traditionell für den Offlinebereich entwickelt wurde. Auf Basis von qualitativen Interviews und durch eine umfangreiche Literaturanalyse wurde dieses Modell um online-spezifische Indikatoren ergänzt. Das neu entstandene Modell wurde in einer quantitativen Onlineumfrage sowohl anhand Online- als auch Offlinefirmen getestet. Eine explorative Faktorenanalyse gibt Aufschluss über die zugrunde liegende Faktorenstruktur. Die PLS-SEM Analyse zeigt, dass im Onlinebereich vor allem eine große Kundenbasis und Empfehlungen von Freunden und Bekannten auf die Bildung der Reputation positiv Einfluss nehmen. Im Offlinebereich konnten hingegen das Erscheinungsbild der Firma und ein gutes Management als Haupteinflussfaktoren identifiziert werden.

Keywords: Company Reputation, Corporate Reputation, PLS-SEM Model, Onlinefirmen, E-Commerce

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The impact of tax differentials on pre-tax income of Swiss MNEs

Rafael Daniel Schlatter, University of Zurich (Master thesis)
Junior Management Science 3(1), 2018, 88-122

Multinational enterprises may use income shifting techniques such as strategic transfer pricing and debt shifting to reduce their global tax burden. Due to comparably low corporate taxation, Switzerland is presumably a suitable location for tax planning strategies. The thesis at hand examines income shifting among multinational enterprises headquartered in Switzerland in a quantitative manner and provides indirect evidence of income shifting. Using a large panel dataset of foreign subsidiaries of Swiss parent firms and employing a fixed-effects regression approach, the estimated semi-elasticity of pre-tax income with respect to the statutory tax rate differential between the parent firm and the subsidiary is -1.458. This estimate is highly significant and larger than the estimates in comparable papers using European samples. Additionally, this thesis shows that income shifting activities between the parent firm and the subsidiary increase with the parent’s ownership share in the subsidiary and the firm size of the subsidiary. Hence, Swiss multinational

Keywords: Income shifting, tax planning, Swiss multinationals, semi-elasticity, tax differential

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Integrated information systems: The influence on process performance in management accounting

Alexander Deneke, WHU – Otto Beisheim School of Management (Master thesis)
Junior Management Science 3(1), 2018, 123-159

The main argument within management accounting for why integrated information systems create value has been that they increase process efficiency. However, the implementation of more sophisticated information systems also changes the relationship between the manager and the management accountant. The aim of this thesis is to determine if improved relationship quality between the manager and the management accountant is one mechanism by which integrated information systems improve the process performance in management accounting. I used structural equation modeling for a sample of 406 valid respondents consisting of management accountants from various industries. The analysis shows that integrated information systems indeed also create value through a better relationship quality between the manager and the management accountant.

Keywords: Integrated information systems, Management accounting, Process performance, Structural equation modelling

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Der Einfluss der Unternehmenskultur auf die Auswahl von M&A-Targets

Maximilian Metz, Ludwig Maximilian University of Munich (Bachelor thesis)
Junior Management Science 3(1), 2018, 160-179

In der bestehenden Literatur steht die Relevanz der Unternehmenskultur für M&A-Transaktionen außer Frage. Dennoch spaltet sich die Meinung der Wissenschaft, sobald es zu der Frage kommt, ob Kulturunterschiede die ex-post M&A-Performance positiv oder negativ beeinflussen. Dieser Hintergrund wirft die Frage auf, inwiefern die Kultur ein Motiv für die Auswahl der Zielunternehmen darstellt. In dem präsentierten Modell wird Kulturdifferenz in drei Dimensionen (Führungsstil, Ergebnisorientierung und Innovation) anhand von Geschäftsberichtsdaten quantifiziert. Der Vergleich von kapitalmarktorientierten Firmen aus Deutschland und Frankreich vor Abschluss einer Transaktion zeigt, dass nur geringe Differenzen zwischen den zusammenschließenden Firmen existieren. In der Stichprobe scheint das Risiko beim Aufeinandertreffen zweier Kulturen von größerer Bedeutung für Manager zu sein als die Chance Synergien durch Lerneffekte zu realisieren. Da bislang Unternehmenskultur lediglich durch qualitative Forschung untersucht wurde, bildet der Artikel – und damit sein präsentiertes Modell – den Ausgangspunkt, um durch einen quantitativen Ansatz kulturelle Unterschiede messen zu können.

Keywords: Unternehmenskultur, M&A, Target, Risiko, Kulturunterschied

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