Junior Management Science, Volume 6, Issue 3, September 2021, 424-467

Sustainable Food Consumption of German Millennials: Exploring the “Attitude Behavior Gap”

Max Lindner, Ludwig-Maximilians-Universität (Master Thesis)

Keywords: Sustainable consumption; attitude behavior gap; consumer behavior; food consumption Verbal Protocol Analysis; Theory of Planned Behavior.

DOI: https://doi.org/10.5282/jums/v6i3pp424-467